About Us

It Started with a Simple, Dangerous Ride.

Before Towild was a brand, it was just us—a group of friends, engineers, and obsessive cyclists. We lived for the thrill of the descent and the challenge of the climb. But one evening, on a remote mountain trail long after sunset, a failing bike light turned an adventure into a genuine emergency. Stranded in the pitch black, relying on a dim, flickering beam, we weren't just frustrated. We were vulnerable.

The Question That Sparked a Mission.

That night, we asked a simple question: "Why are so many bike lights failing the riders who depend on them most?" We are engineers who understand technology and cyclists who understand the stakes. We realized we couldn't wait for someone else to build the perfect light. We had to do it ourselves.

From a Rider's Sketchbook to a Rider's Reality.

Towild was born in that moment. It was founded on a non-negotiable principle: to create lighting systems that we would trust with our own lives on that same dark mountain trail.

This means obsessing over every detail: from developing smart sensors that adapt to the environment, to engineering anti-glare cut-off lines that protect other road users, to building bodies that can withstand the harshest abuse. We don't just assemble parts; we engineer solutions to real-world cycling problems.

Our Promise to You.

Every Towild product you mount on your bike is the culmination of this story. It's a piece of gear forged from real-world experience, built with engineering expertise, and backed by a rider's promise to another: that you will never have to face the darkness unprepared again.

Welcome to Towild.

The Brand

Driven by a love for the outdoors and a commitment to excellence, TOWILD was established to revolutionize the outdoor gear industry. Our team, comprised of seasoned professionals and passionate hobbyists, independently develops, produces, and sells a range of high-end outdoor EDC products, bike lights, headlights, flashlights, and other advanced outdoor lighting solutions.

We’ve dedicated ourselves to understanding the needs of outdoor enthusiasts, cyclists, and adventurers alike. By collecting feedback from users worldwide and conducting extensive market research, we continuously refine our products to ensure they meet the highest standards of quality and innovation.

Our Mission and Values

At TOWILD, we are more than just a brand—we are a movement. We strive to create products that not only perform excellently but also inspire a sense of adventure and freedom. Our commitment to technological innovation drives us to develop cutting-edge solutions that deliver superior performance in any outdoor environment.

Our Core Values Include

Innovation: Constantly pushing the boundaries of technology to bring you the best in outdoor equipment.
Quality: Crafting products with meticulous attention to detail and the highest quality materials.
Customer-Centricity: Listening to our users and designing with their needs and experiences at the forefront.
Sustainability: Fostering a deep respect for nature and striving to minimize our environmental impact.

What We Offer

From versatile bike lights that ensure safety and visibility on any terrain, to robust EDC tools designed for everyday carry and survival, TOWILD provides a comprehensive range of outdoor lighting and equipment solutions that cater to your unique adventures. Whether you're commuting through the city, exploring off-road trails, or navigating the wilderness, our products are engineered to perform and built to last.

Our Vision

As we continue to innovate and expand, our vision remains steadfast: to become a world-class outdoor product brand known for our commitment to quality, performance, and customer satisfaction. We aim to empower our community of outdoor enthusiasts with reliable, top-tier equipment that enhances their journeys and inspires a deeper connection with the natural world.

About Us

Operated by Shenzhen Wildfires Outdoor Products Co.,Ltd (CHINA limited company (ltd.) )
Registered Address: [Building A, Room 403, Gushu Hongwan Shareholding Company, Sanwei Community, Hangcheng Street, Bao'an District, Shenzhen]
Business Registration No: [91440300398519098C]

Email: service1@wild-fires.com

Service Tel: +86 13713875215

We strive to respond to your questions within 24 hours.

Customer service chat hours:

Monday - Friday:  8am - 18pm EST